Numbers People in Action: Finance Analysis

Small Business Finance & Profitability

By William Stong

Copyright © 2009 Integrated Profitability TM

A further continuation of the suggestion that came in to “…include a simple but meaningful scenario which you’d have the three Numbers People work through to posting, reporting and interpretation and planning…”  The first article set up the simple scenario, the second dealt with Accountants & Bookkeepers, the third with basic Finance reporting.  This article focuses on the analysis that Finance does.

The third step for Finance is to provide analysis and interpretation of the numbers.  To the extent possible from the general ledger accounts, Finance will dig into changes in the numbers and provide explanations as to what is causing those changes, as well as identifying interconnected events.  They use the information they have reported: what the number are and how they have turned out.  The analytical stage focuses on explaining the numbers, and their movement, in terms of what is happening with the business creating the numbers.

For example,

● if the expense figure for the snacks has increased, it would be good if sales revenue has also increased.  Even better if it has increased at a faster pace.

● if the amount in inventory is increasing, a fall off in sales would help explain what is going on

● if net profit is increasing, a decrease in expense or an increase in revenue would help explain the beneficial outcome

But what if things aren’t moving in expected, or at least hoped for, ways?

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