Using Demos and Education to Boost Online Sales
June 2nd, 2009
I really want a BlendTec blender. They sell for about $400, which is far more than I’ve ever paid for any kitchen appliance (including my beloved Kitchenaid standup mixer). But, after seeing it blend an iPhone, I know this is a device I need.
Not that I make iPhone smoothies on a regular basis, but if it can do that to a popular electronics device, it should easily handle my frozen pineapple and mango chunks. And therein lies the brilliance of “Will It Blend” – now that I’ve seen what the BlendTec can handle, I’m confident it’s the blender for me.
The fact that I’m excited about a blender – one of the more boring items on the market – should clearly demonstrate the importance of a solid marketing strategy. You may have the most boring product in the world, but if you can find a way to make it exciting, you’ll increase sales. You don’t even need to do anything as impressive as blending an iPhone – you just need to show your customers what your product can do.
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