SEO is Dead: Ringing the Death Knell
May 28th, 2009
Search Engine Optimization is dead. The folks charging thousands of dollars a month to place your site in the top ten search results are vultures desperate to prey on your lack of knowledge and empty your pocketbook to fill their own.
If you run a website, you’re already getting the emails promising pie in the sky traffic by associating your site with certain keywords. The truth is, it works – it’s not that difficult to drive thousands of visitors to your website, even without using so-called “gray” tactics that threaten to blacklist your site with the major search engines. But what kind of traffic are you getting? And how many of those visitors are becoming customers?
The Most Important Piece Of Your Small Business Website
March 30th, 2009
If there’s a running theme in my blog posts here, it’s this: If your web site is not generating sales, you need to fix it immediately. The point of a web site for a small business is to make money – not build your brand, not prove your legitimacy, not make it look like you’re all “Web 2.0″ – MAKE MONEY.
You need to treat your web site as an active member of your sales staff. When anyone visits your site – whether you send someone to the site or whether they stumble upon it by accident – it needs to make the sale. It needs to get your visitors attention, pique their interest in your service or product, fuel their desire to buy from you and drive them to take action to close the sale.
It’s this last one that most often gets missed. It’s not enough to provide a phone number and hope someone remembers to contact you when it’s convenient for them – you need to provide a strong, clear call to action that the user can take immediately, otherwise you’ll lose them forever. This action is called a “conversion” – the moment your visitor converts into an actual customer. Nothing is more important to your small business website than conversions, and you need to know how well your web site is converting to know how good a sales person it is.
Subscribe to our blogs using either our 
