Got Revenue?
August 3rd, 2009
Copyright © 2009 Integrated Profitability TM
If you’re in business, and the business is profitable, then you most certainly have revenue. How well do you know your revenue?
- How much revenue does your business generate?
- Is the revenue steady, like an annuity; or does it come in bits and pieces? Perhaps it comes according to clearly identifiable cycles, or at specific periods? It’s said that the year-end shopping season (say from Thanksgiving through New Year’s) is the make-or-break time for major retail stores. Their annual profitability is decided in those few short months.
- What kind of revenue streams does your business have? How many are there? Are they related? Does the business have any leader-follower revenue streams?
- What kinds of relationships exist between your sources of revenue? If your main revenue stream is increasing, do others follow it up, at the same (or slower, or faster) pace? Do any of your revenue streams have an inverse relationship: as one goes up, the other goes down or vice versa?
- Where is your revenue coming from in terms of your products and services?
Who is providing your revenue? What kinds of clients provide the best kind of revenue? (How do you define “best kind” of revenue?)
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