Down the Road: The Idea

Small Business Finance & Profitability

By William Stong

Copyright © 2010 Integrated Profitability TM

The whole idea behind the Integrated Profitability blogs is maximizing profitability.

But I almost never say it that way. Rather, Integrated Profitability is about maximizing long-term, sustainable profitability. Those two descriptive terms are important for many reasons, not the least being a company’s ability to, in fact, maximize profit.

The Contra Costa Times article by Ken Thomas entitled “Auto Industry; Documents: Toyota boasted of saving millions on recall” (Monday; February 22, 2010; p AA4) highlights several key points:

● Short-term gains can be long-term pains

● “net-profit” as a performance metric must be related to a company’s overall net-profit, not just a single sub-set

● business functions exist for a reason

● the corporate body needs both line and staff functions

● performance measurements must be pertinent

● performance metrics should cover the time period of the effects of the particular act being measured

The concept of strategic tracking of net-gain evaluates an action in terms of its All-in effects.

From a process perspective, the same concept says to contemplate, execute, and evaluate an action, task, decision, or project in terms of the All-in effects caused by such action, task, decision, or project. Otherwise, everything else that is affected is not taken into account. Without a full set of facts that include ripple effects, how can one possibly evaluate the wisdom of specific actions, tasks, decisions, or projects?

Nothing is ever done in a vacuum and the more one knows about the environment in which decisions are made and actions taken, the better the long-term benefits and the less the long-term pain.

Next week: An All-in view

Bill

William A. Stong

Email: william.a.stong@gmail.com

SBF&P # 58

Telephone: 925-202-6244

Copyright © 2010 Integrated Profitability TM

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